What is the focus of your social media strategy? You can use social media to help your accomplish several business objectives. But the best social media strategies are those that focus on a more narrow objective (at least in the beginning). What do you want to use social media for? Awareness? Sales? Loyalty? Customer Retention?
When I speak at conferences and marketing workshops across the country, I get a lot of questions about social media and especially video. I find myself talking about being authentic. Share your knowledge about your business and what you do. Video doesn't have to crazy expensive television production quality like in the old days (I