I’ve always considered myself a direct marketer. Even when I owned radio stations, I looked to get a specific ROI for my advertisers.

When you look at your social media strategy, you should look at it as communication tool and create a set of engagement metrics and ROI.

Here are the questions to ask yourself.

How are you going to determine whether this is actually making a difference in your business?

Is the time, effort and budget you spend on social media returning a positive ROI?

What key measures will you use to evaluate social media strategy effectiveness?

Will you specially track and measure ROI?

  •  Shane Hackett, Veteran Marketing Expert