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What Is Your Marketing ROI?

I've always considered myself a direct marketer. Even when I owned radio stations, I looked to get a specific ROI for my advertisers. When you look at your social media strategy, you should look at it as communication tool and create a set of engagement metrics and ROI. Here are the questions to ask yourself.

What Is Your Marketing ROI?2018-12-31T17:11:52-06:00

Business Borrowing Basics

1.    What does “APR” refer to on a loan, and how is it calculated? This stands for Annual Percentage Rate. The APR formula converts the quoted interest rate to a true effective rate as well  as adding in all hid­d­en interest, such as points and­ finance charges. Your loan comes with an APR statement. Learn to

Business Borrowing Basics2019-01-07T13:55:01-06:00